Finnish Tourist Board
The Finnish Tourist Board is an agency under the Ministry of Employment and the Economy responsible for actively promoting Finnish tourism in its capacity as a national expert in the sector.
The Board works closely with ministries, travel businesses, transport companies and Finnish regions. This cooperation involves research, product development and, above all, marketing of leisure tourism to Finland from abroad.
Outside Finland, the Finnish Tourist Board promotes Finnish tourism using the name Visit Finland and is represented in the following key target countries: UK, Russia, Germany, France, Spain, Italy, the Netherlands, USA, China and Japan.
The Visit Finland conceptual identity is derived from four characteristics: credible, contrasting, creative and cool.
The following tourism themes have been developed on the basis of Visit Finland’s core values:
As a counterbalance to the hectic, ever-accelerating rhythm of daily life, Finland offers peace and quiet, and space to breathe, even in the heart of the city. Visitors can take things easy, stay at a cottage, enjoy a sauna, and explore an untouched natural environment.
Wild & free
Every traveller would like to experience at least one memorable adventure during their holiday. Finnish nature offers opportunities for spectacular nature activities, such as snowmobile and dog sled safaris, island hopping by boat, canoeing in the archipelago, or even a snowball fight in the city.
The uniqueness of Finnish culture is recognised around the world, from its classic design and Father Christmas to heavy metal music and tasty fresh produce.