Tourism in Finland – Key Facts and Figures

Finnish tourism year 2013

In 2013, the number of nights spent at accommodation establishments in Finland totalled 20.2 million, which was 0.5%  down on the year before. Overnight stays by resident tourists decreased by 1.1% and accommodation establishments recorded nearly 14.4 million of them. Overnight stays by foreign tourists numbered almost 5.9 million, which was 1.1% more than in 2012.

The largest markets for overnight stays were the neighbouring countries of Russia and Sweden, followed by Germany and the United Kingdom. Viewed by continent, the biggest growth came from Asian countries, 17.3%. Among the most important Asian countries of inbound tourism to Finland, overnight stays by visitors from China and Japan increased most. Overnight stays by Chinese tourists increased by 26.4% and those by Japanese tourists by 16.4%.

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Foreign overnights in 2013 by country, according to Accommodation Statistics
  • Russia 1.6 million
  • Sweden 531,000
  • Germany 502,000
  • United Kingdom 456,000
  • France 214,000
  • Japan 206,000
  • USA 187,000
  • Estonia 187,000
  • Norway 174,000
  • Netherlands 159,000
  • China 143,000
  • Switzerland 129,000
  • Italy 116,000
  • Spain 97,000

The structure of tourism from all main markets each has their own characteristics related to travel season, area and preferred activities.

Southern Finland and the archipelago are the number one area for most tourists (55% of overnights). The Lakeland area has become increasingly attractive over the years (25% of overnights). Finnish Lapland has maintained its popularity (20% of overnights).

Source: Accommodation Statistics 2013 (preliminary data), Statistics Finland

7.6 million foreign visitors in 2012

According to the latest border interview survey, Finland received 7.6 million foreign visitors in 2012 – the number of travellers grew by five per cent from the year 2011.

Foreign visitors brought EUR 2.3 billion to Finland, which was approximately EUR 70 million or three per cent more than in the previous year.

Source: Border Interview Survey by Statistics Finland and Finnish Tourist Board

Tourism’s significance to Finland’s national economy

According to information published by Statistics Finland in 2009, a total of €11 billion was spent on tourism in 2007 in Finland. This includes the consumption expenditure of Finnish and foreign tourists. Foreign travellers accounted for 29% (EUR3.1bn) of total tourism consumption.

Tourism’s share of GDP

In 2007, the value added generated by tourism amounted to EUR3.6 billion, i.e. 2.3% of Finland’s GDP. When compared to value added elsewhere, that of tourism was larger than the food industry and almost twice as high as agriculture.

Employment impact of tourism

According to the tourism account, total employment in the tourism sector was calculated at 63,944 people in 2007. This figure includes all full- or part-time, year-round jobs in the catering and accommodation sectors, as well as travel agencies and other corresponding employers. Jobs located in other sectors, but providing services for tourism in particular, are also included.

Source: Tourism account 2007, April 2009, Statistics Finland

 

Outbound travel

Finnish residents’ leisure trips abroad by destination country in 2012

  • Estonia 1,484,000
  • Sweden 1,020,000
  • Spain 610,000
  • Russia 271,000
  • Germany 247,000
  • Italy 243,000
  • Greece 222,000
  • Turkey 175,000
  • France 167,000
  • United Kingdom 167,000

Source: Finnish Travel 2012, Statistics Finland