Join the Finns in the Sauna
If you want to understand Finland and its people, getting familiar with sauna is a good starting point.
Sauna is such a big part of Finnish culture it can’t be compared to anything else. For Finns, it is a must at regular intervals, and if they go too long without sauna, they’ll start feeling incomplete.
For centuries, it has been a place for physical and spiritual cleansing, for getting bare in all senses of the word, and entering the core of humanity.
No Sauna, No Finland
Sharing a sauna with someone is about bonding, about discussing real issues – no small talk. In Finland, major decisions get made in saunas, not boardrooms.
Throughout history, there has been no Finland without sauna. Have a look at the slideshow above to see how sauna is present in modern Finnish life.
Contrasts are the main ingredient in Finnish cultural life – like running from a hot sauna to an icy lake, we embrace them to the fullest.