Meet Pekka - the Design Fan in the Wild

In the far north of Finland, there’s a place where top Finnish design is on display in the middle of nowhere.

When people talk about Finnish design in international forums, they always talk about  how important the natural world of the country’s far north has been for creativity. So, almost as a logical conclusion of that, deep into Lapland, there is a place where top Finnish design can be seen right at the source of this inspiration: Design House Idoli is an extraordinary design studio and showcase right in the heart of the wilderness. Its creator Pekka Sillfors explains why.

“Design House Idoli all started about twenty years ago when my wife Hanneli and I met in Helsinki and fell in love. Almost from that very moment, we started looking for a place in northern Lapland where we could spend a year’s sabbatical and forget the busy pace of life in the south. We found an old lumberjack’s cabin on the shore of Lake Inari and, with a bit of work, turned it into a home.”


In Lapland, swapping the hustle and bustle of ski resorts and cities to the peace and quiet of the wilderness takes mere minutes.