Turku, Europe’s Culture Capital of 2011, offers small but magnificently interesting labels.
If Helsinki is sassy and modern, Turku is more folklore and retro. The motives in designers’ products are often playful and funny and colours and shades are warm, soft and mirthful. You can almost feel that you are back in your childhood when everything was easy and playful.
Turku offers everything from rich textiles to elegant tableware in an ancient and ravishing milieu. The materials are mainly nature-friendly or even recycled. Green thinking spans also to production as a great deal of the products are handmade and manufactured in Finland.
JULJA is a womenswear label designed by Nora Peltoniemi. The company was founded in 2013 by three students from Turku, Finland – however, their journey together began way before starting the label. Their clothing is flattering, flirtatious and easy to wear and JULJA woman is outgoing, strong, independent, loves her body and is not afraid to show it.