Visit Finland Summer Campaigns 2013
Visit Finland summer campaigns are being run in Italy and France as extensions for the image campaigns. The Visit Finland image campaigns create a good foundation for joint product campaigns between Finnish tourism agencies and foreign travel agents. Read more…
Italy and France – mad about arctic
The spring 2013 image campaign topics include the archipelago and lighthouses, the relationship between people and nature, cruises on inland bodies of water and design in the middle of the wilderness. The midnight sun is a strong presence in all personal profiles. Visit Finland campaigns are being run in Italy and France as extensions for the image campaigns. The Visit Finland image campaigns create a good foundation for joint product campaigns between Finnish tourism agencies and foreign travel agents, especially when the products they market are naturally linked to the themes in the image campaign.
Contact persons: France Ms Sanna Tuononen, Italy Ms Maija Loikkanen
Germany
Lakeland Campaign highlights the blue gem of Finland. Visit Finland is carrying out a three-year advertising campaign to promote the gems of Lakeland, a large area in central Finland. Now in its third year, the campaign is aimed at the German-speaking population of Europe.
Go Cottage Campaign presents Finland’s picturesque cottage destinations. In a three-year advertising campaign, Visit Finland highlights the selection of cottage holidays in Finland. The campaign is aimed at the German-speaking population of Europe.
A Cultural Beat themed summer campaign will also be run in Germany.
Contact person: Ms Jyrki Oksanen
india
Consumer campaign in association with a pan Indian tour operator and the Finnish trade. Time March-June 2013.
Contact person Papori Brahati
China
Cultural Beat summer campaign – Beijing, Chongqing and Shanghai. Consumer campaign in association with the local tour operators and the Finnish trade.
Summer campaign – Hong Kong and Guangzhou. Consumer campaign in association with the local tour operators and the Finnish trade.
Contact persons:
Beijing and Chongqing – Danye Liu
Shanghai – Ina Zheng
Hong Kong and Guangzhou – Andrew Leung
Russia: 12 months – 12 regions – 400 voluntaries
The campaign was launched in November 2012 and it will go on the whole year 2013. At the first stage people were invited to register themselves to campaign site and proposed their candidature for a free testing holiday trip to Finland to different regions.
See more here.
For more information please contact Arto Asikainen and Sergei Shkurov.
