VISIT FINLAND CAMPAIGNS 2015 – 2016

PRODUCT CAMPAIGNS GET STRAIGHT TO THE POINT
The campaigns are used to raise interest in Finland and the product-related areas provide consumers with a way of purchasing a trip to Finland. Local organisations, transport companies and travel businesses may be involved in product campaigns. Foreign operators that organise travel to Finland can also gain visibility by participating in our product campaigns. Adverts direct visitors straight to our partners’ websites.

MEANINGFUL ENCOUNTERS 2014 – 2016
The “Meaningful encounters” concept will be used for campaigns in Europe and Asia. It will be localised for each country in a way that appeals to each culture.
Travel products offer experiences that are simultaneously simple and extreme. They get under your skin and touch the depths of your soul.

Summer campaigns 2015 to be run in Europe; Germany, Italy and France and Asia; China and Japan in spring 2015

  • In Finland, everything is based on nature. People’s names, fashion, food, design. Everything. Campaigns will be run in Japan and China as continuations of the image campaigns.

Winter campaigns 2015 – 2016 to be run in Europe; Germany, Italy, France and United Kingdom and Asia; China and Japan in autumn 2015

  • The campaign in Germany will appeal to active families looking for a winter holiday.
  • In Italy and France, we will be attracting adventure-seekers looking for a winter holiday in a natural environment.
  • In the United Kingdom, we will run the Visit Finland winter campaign after the end of the three-year Lapland – North of Finland campaign.

Campaign participants receive:

  • Online advertising
  • Visibility on the VisitFinland.com campaign site (China and Japan) or in VisitFinland.com’s article on the site for the target market and a link to the partner’s desired site
  • The opportunity to purchase further visibility on the campaign site in selected articles.

Please contact your local Visit Finland representative or Ms Anne Lind (anne.lind@visitfinland.com)

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