Visit Finland Campaigns 2014

The campaigns are used to raise interest in Finland and offer consumers a direct route to purchase a trip to Finland. Various participation options have been developed for the campaigns for regional organisations, tour operators and directly for companies. Benefit from the campaign with a banner advertisement.

Mad about Finland Campaign in Japan, spring 2014

Benefit from the Finnish Tourist Board’s significant investment in Japan. The total budget for the image and product campaigns is approximately EUR 300,000.

The campaign will be a continuation of the image campaign and will partially overlap with the themes of Cultural Beat and Silence, please. In the Greater Tokyo region. The target audience covers modern humanists in Japan: culture oriented young ladies.

Mad about Finland Campaign in China, spring 2014

Benefit from the Finnish Tourist Board’s significant investment in China. The total budget for the image and product campaigns is approximately EUR 500,000.

Wild & Free is the theme of the campaign in China in the spring of 2014. The campaign will be run in Shanghai as a continuation of the image campaign and will partially overlap with it. Product campaigns will be run in Beijing and Hong Kong.

The target audience covers modern humanists in China: “Indie travellers – explore the world independently and freely,” 30–39 years of age.

Mad about Arctic campaign in Germany, spring 2014

The campaign may take the form of a PR event with the themes of Silence, please and Cultural Beat. The goal is to shape the image of Finland among German people as an interesting, modern and fascinating holiday destination.

The Finland of Events 2014 Campaign in Russia

Visit Finland will run a consumer campaign in Russia in 2014 by bringing our country’s diverse range of events to the fore as the key theme. Events can include calendar holidays (Easter, May Day, Midsummer), Finland Festival-style events, regional cultural events, crazy events, markets, countryside dances, etc.

With an emphasis on events, we are also marketing the regions’ other strong offerings with St Petersburg as the key market area.

Mad about Arctic Winter Campaigns in France and Italy, autumn 2014

The campaign in France will be run in the Greater Paris region with the theme Wild & Free. Previous campaigns will be mirrored according to their effectiveness. Advertising will be primarily online. Partners will receive visibility at vf.com in an article of their choosing and the right to participate in a PR/consumer event held in Paris in the spring or autumn of 2014.

Further information from Visit Finland representatives abroad

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