Visit Finland Winter Campaigns 2013 – 2014
Visit Finland winter campaigns are being run in Italy and France as extensions for the image campaigns. The Visit Finland image campaigns create a good foundation for joint product campaigns between Finnish tourism agencies and foreign travel agents. Read more…
France and Italy
Mad about Arctic is the 2013 – 2014 winter campaign theme in France and Italy. We continue the campaign with genuine stories related to all things Finnish. The profile videos present Santa Claus, a hunter of northern lights and a sled-dog entrepreneur. The advertisement images feature a husky and a dog sled team in a wintery forest landscape.
Please select a suitable product theme with a spearhead-product for winter vacationing, and sweep hip humanists off their feet.
The campaign’s image portion contains outdoor advertisements, print and online visibility. Online networks that link directly to the website selected by the campaign partner are the primary media for the product portion.
Wild & Free is the 2013 – 2014 winter campaign theme in Germany. Please select a suitable product theme with its spearhead-product for winter vacationing and reach the hip humanists in Germany.
The advertising focuses on the online environment. Visibility is achieved through online networks. Consumers are directed to the website of your choice.
More details on the campaigns and participation prices are available: Mr Jyrki Oksanen
Russia – A Winter Vacation
A winter vacation campaign, which is based on the “winter vacationing in Helsinki” and “winter vacationing in ski resorts” themes, will be implemented in Moscow during 2013 – 2014. The aim is to extend the Finnish winter season from both the beginning and the end of the New Year and Russian Christmas.
Radio is used as the primary media, with selective use of print media.
More details on the campaigns and participation prices are available: Regional Manager Arto Asikainen
2013 – 2014 winter campaign takes place in Beijing, Shanghai, Chongqing, Hong Kong and Southern China. Consumer campaign in association with Finnair, the local tour operators and the Finnish trade. Time October 2013 – February 2014.
More details on the campaigns above and other campaigns in China are available: