Image: Ahti Kaukoniemi
Image: Maria Putaansuu
Image: Ahti Kaukoniemi
Image: Ahti Kaukoniemi
Image: Ahti Kaukoniemi
Image: Maria Putaansuu
Shopping
Stores have become meeting places, spaces in which to spend some time, where you can go to seek inspiration, to be surprised, or to learn something new. They are oases open to all, places where you can take refuge and leave reality outside, to savor an afternoon coffee, to forget the everyday routine. In addition to products and services, you can acquire experiences, and you can buy dreams. We take home with us, wrapped in a package of memories and wonderful emotions, a memorable experience. Shopping has become an integral part of our life and our culture.
Stores reflect the values of civil society, interpreting current tendencies in order to communicate them to the citizens. It's almost as if the shops were telling stories, just like literature and the cinema. Every shop has its own story to share. While you are doing experiential shopping you can let yourself get caught up in the storyline created by the various elements of the shop. The consumer becomes the hero of the show, for which the store's interior design sets the stage. Shopping is part of our lives, both on special occasions and for the things we acquire every day.
All that's left us is to wish you all Bon Voyage through the emotions of shopping.
Shopping in Finland book is an introduction to the culture of Finnish shopping, with certain goodies represented by 31 interesting stores operating in multiple sectors. This book aims to bring together two groups of people – both the insiders who work in this field and passionate shoppers – and take them all on a shopping trip, giving them exciting and memorable experiences, as well as some surprising new ideas on how to fill everyday life with color.
Markkanen & Pipoli (2009) Shopping in Finland, Trend Publishing Markkanen www.shoppinginfinland.fi
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