Marketing Campaigns


There will be two: one in Italy and one in France. These campaigns will be carried out during Spring and Autumn 2012.



Go Cottage campaign presents Finland’s picturesque cottage destinations

In a three-year advertising campaign, Visit Finland highlights the selection of cottage holidays in Finland.

The campaign is aimed at the German-speaking population of Europe.

See the interactive campaign website in German or in English.


Lakeland campaign highlights the blue gem of Finland

Visit Finland is carrying out a three-year advertising campaign to promote the gems of Lakeland, a large area in central Finland.

Now in its second year, the campaign is aimed at the German-speaking population of Europe.

Partnering with Visit Finland are Kuopio and Tampere, two cities and travel regions in Lakeland. See the campaign website in English and in German.


Other tactical campaigns

Italy & France: We’re aiming to boost Italian and French tour operators’ summer sales to Finland.

China viral campaign: Here, we concentrate on blogs.

Russia: There will be three separate campaigns this year – one in the summer and one in the winter, as well as a winter campaign in St. Petersburg.

Sweden: A summer campaign will be carried out.



Interested in participating? Please contact your country representative.