2012 IMAGE MARKETING CAMPAIGNS
There will be two: one in Italy and one in France. These campaigns will be carried out during Spring and Autumn 2012.
2012 TACTICAL MARKETING CAMPAIGNS
Go Cottage campaign presents Finland’s picturesque cottage destinations
In a three-year advertising campaign, Visit Finland highlights the selection of cottage holidays in Finland.
The campaign is aimed at the German-speaking population of Europe.
Lakeland campaign highlights the blue gem of Finland
Visit Finland is carrying out a three-year advertising campaign to promote the gems of Lakeland, a large area in central Finland.
Now in its second year, the campaign is aimed at the German-speaking population of Europe.
Other tactical campaigns
Italy & France: We’re aiming to boost Italian and French tour operators’ summer sales to Finland.
China viral campaign: Here, we concentrate on blogs.
Russia: There will be three separate campaigns this year – one in the summer and one in the winter, as well as a winter campaign in St. Petersburg.
Sweden: A summer campaign will be carried out.
Interested in participating? Please contact your country representative.