These new countries will join the 17 other members on a collaboration which unites the individual and unique offerings of each member, to simplify and strengthen the approach towards key markets, such as the USA and China. The alliance is now discussing numerous projects including working together on comprehensive market research into the Chinese market.
As the number one meeting destination worldwide for association meetings , Europe’s future offering for meetings and events remains compelling according to members of the initiative polled at their recent meeting in Copenhagen. Nearly all (93%) believe the market will increase and over two thirds (67%) have seen their organisation’s marketing budget increase in 2015.
National Convention Bureaux across the continent have responded well to the creation of the strategic alliance which has now attracted 22 members. These members are from the following countries: Austria, Czech Republic, Denmark, Estonia, Finland, France, Germany, Holland, Hungary, Iceland, Ireland, Italy, Montenegro, Norway, Poland, Portugal, Latvia, Serbia, Slovakia, Slovenia, Spain, Switzerland.
For further information, please contact:
Emma Ward, Clareville Communications (UK)
T: + 44 207 736 4022