Visit Finland Campaigns
VISIT FINLAND CAMPAIGNS – MEANINGFUL ENCOUNTERS
Visit Finland campaigns can include both image-related and product-related campaign areas. Partners have the opportunity to participate in product-related campaign areas. The primary advertising media for Visit Finland campaigns is the Internet, supported by print and/or outdoor advertising. Campaigns are also highlighted on Visit Finland’s social media channels.
In 2014–15, the image-related areas of Visit Finland’s campaigns will be targeted at Japan and China, with a concept entitled “Meaningful encounters”. Encounters with nature, wildlife and the local populace are strong and integral themes. Here, travellers do not simply observe from the sidelines – they become part of the action.