Searching for a top destination: high participation in a Culture Tourism competition

September 8, 2017

As many as 24 culture tourism networks have joined the Culture EDEN in Finland competition. The competition aims at finding an emerging top culture tourism destination with potential for international markets. The participating destinations come from all corners of Finland, and they represent a wide range of themes – from ceramics to traditional buildings. The destinations strengthen the touristic attractivity of their regions.

– The high number of the participating networks and destinations in the Culture EDEN in Finland competition is a pleasant surprise. Cultural actors and tourism enterprises have clearly found each other, and are really co-operating at the everyday level, rejoices Susanna Markkola from Visit Finland’s Culture Finland program.

– This kind of collaboration is extremely valuable. For international tourists to travel here, we need a wide range of services within easy reach. Products and services offered by single enterprises are simply not appealing enough from the markets’ point of view. The destinations promote a variety of themes such as visual arts, crafts, building traditions, music, and design. The competition has stimulated the networks and opened new ways of collaboration.

A total of 24 networks have taken part in the Culture Eden in Finland 2017 competition which is a European wide action by the European Commission. The participating networks are built around a destination where culture and tourism are combined a fresh and novel way. The northernmost application comes from Utsjoki village in Lapland while the southernmost contestant is from Raasepori. Ilomantsi and Naantali represent the most eastern and western locations, respectively.

The destinations promote a variety of themes such as visual arts, crafts, building traditions, music, and design. The competition has stimulated the networks and opened new ways of collaboration.

– This is more than just a competition. All participants benefit from building their proposal as new products and networks are created, and operations are developed. The participating networks represent a wide array of Finnish culture which is a great addition to our tourism portofolio. A winner and three honorary awards will be selected in the competition. The selection will be made by an award committee consisting of the competition organisers and tourism experts. The award ceremony will take place at the Helsinki tourism fair in January 2018.

The competition opens new avenues to international markets

A winner and three honorary awards will be selected in the competition. The selection will be made by an award committee consisting of the competition organisers and tourism experts. The award ceremony will take place at the Helsinki tourism fair in January 2018.

Being awarded in the competition will open new opportunities internationally. The winner may join the European Eden network which is a marketing and networking channel for top European destinations. There is also a networking event for national winners in Brussels. The winner receives professional support and advice and a participation to the ITB fair.

The winner of the Culture EDEN in Finland 2017 must be a network of at least four tourism enterprises and cultural actors. They should form a destination where tourists can have authentic and memorable experiences. The adoption of sustainable tourism practices is also among the selection criteria.

 

Culture EDEN in Finland in brief:

  • National competition in Finland, an action by the European Commission. The aim is to find a Finnish destination of excellence to be included in the European EDEN network.
  • Similar competitions are organised in different European countries.
  • The participants are networks of four or more enterprises or organisations.
  • National winners meet in Brussels in spring 2018. They have a possibility to join the European EDEN network.
  • The call for proposals in Finland was 5 June – 31 August 2017.
  • A total of 24 networks from 11 regions have submitted their proposals.
  • The competition is organised for the third time in Finland. Earlier competitions were held in 2008 and 2010.
  • The competition is organised by the Culture Finland program coordinated by Visit Finland which is part of Finpro. Other organisers are the Ministry of Education and Culture, and the Ministry of Economic Affairs and Employment. The competition is funded also by the European Commission.

 

Read more about the Culture EDEN in Finland competition (in Finnish) http://www.visitfinland.fi/tuoteteemat/kulttuurimatkailu-culture-finland/culture-eden/

 

Further information:

Susanna Markkola, Program Manager, Visit Finland, susanna.markkola@visitfinland.com

 

Visit Finland is an integral part of Finpro, a public organization consisting of Export Finland, Invest in Finland and Visit Finland. Finpro helps Finnish SMEs go international, encourages foreign direct investment in Finland and promotes Finland as an attractive tourist destination to a world-wide audience.www.visitfinland.fi

Finpro helps Finnish SMEs go international, encourages foreign direct investment in Finland and promotes travel to Finland. Finpro is a public organization consisting of Export Finland, Visit Finland and Invest in Finland. www.finpro.fi