Finnish Tourist Board

The Finnish Tourist Board was established in 1973 under the Ministry of Trade and Industry (now Ministry of Employment and the Economy) to promote tourism to Finland. Finnish Tourist Board works in close cooperation with and for the Finnish travel industry, implementing and financing marketing projects with the industry. One of the joint goals is to develop more enticing, competitive products for visitors in Finland.

Contact Information for the Finnish Tourist Board Visit Finland

Visit Finland Abroad

Outside Finland the Finnish Tourist Board is represented in the following key target countries for promoting Finnish tourism called Visit Finland: UK, Russia, Germany, France, Spain, Italy, the Netherlands, Sweden, USA, China, Japan and India.

 
 

Finnish Tourist Board's Core Functions

Finnish Tourist Board supports the Finnish tourism industry in developing and marketing tourism services for the international market. The board is funded from the state budget, with EUR 10 300 000 budgeted for 2011. In addition, the industry is estimated to contribute approximately EUR 1 400 000 annually to international marketing efforts, directly and through Finpro.

Marketing communications on Finnish tourism
 
  • Image of Finland as a tourist destination: Finnish Tourist Board's main task
  • Responsibility for coordinating the Finland image lies with a Ministry for Foreign Affairs committee Finland Promotion Board, which includes Finnish Tourist Board as the tourism image expert
  • Responsibility for fulfilling the tourism image lies with Finnish Tourist Board together with businesses in the sector, in collaboration with embassies, representative offices and Finpro
  • Product marketing: actions in partnership with industry operators to support the Finland image and promote products on offer
  • Partnerships between tourism service providers and sellers
  • Promoting networking
  • Market-specific overseas partnerships with private operators, Finpro, embassies and representative offices

Acquiring market data and making it available to the tourism industry

  • Data acquisition in partnership with tour operators, international agencies, research institutions, Finpro and representative offices
  • Seeking new target groups and countries
  • Creation and maintenance of an electronic database
  • Analysing data and transmitting it to companies and transfer organisations
Promoting high-quality product development and commercialisation
  • Developing thematic projects based on the national tourism strategy, and planning and coordinating their implementation
  • Participating in tourist centres' extensive product development projects in the capacity of experts
  • Participating in creating regional tourism strategies and plans in the capacity of experts
  • Communicating visions of tourism to public organisations that finance and develop the industry

Development of Finnish Tourist Board's Operating Model

  • Finnish Tourist Board has no offices abroad. Finnish Tourist Board cooperates overseas with other Finland-related operators, selecting the best partner and operating method for each market.
  • Administration of functions in Finland will be acquired from a service centre, while support services will be outsourced as much as possible

  • The focus of Finnish Tourist Board's operations will gradually shift to marketing an image of Finland as a tourist destination, while commercialisation and product development will increasingly be handled by individual businesses. General business support bodies will take on a bigger role in aiding this.

     

 Resources
 
  • Finnish Tourist Board's funding comes mainly from the state budget
  • 30 employee

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