Visit Finland Tourism Themes and Product Groups
Finland stands out as a travel destination because of its authenticity and rugged beauty. Finland is something else – totally individual, unconventional and fresh.
The following tourism themes have been developed on the basis of Visit Finland's core values:
Silence, please
• As a counterpart to the hectic, ever-accelerating rhythm of daily life, Finland offers peace and quiet, and space to breathe, even in the heart of the city. Visitors can take things easy, stay at a cottage, enjoy a sauna, and explore an untouched natural environment.
Wild & free
• Every traveller would like to experience at least one memorable adventure during their holiday. The Finnish nature offers opportunities for spectacular nature activities such as snowmobile and dog sled safaris, island hopping by boat, canoeing in the archipelago, or even a snowball fight in the city.
Cultural beat
• The uniqueness of Finnish culture is conveyed by the global phenomena it evokes such as Finnish design, Santa Claus, heavy metal and delicious natural produce.
Silence, please
• As a counterpart to the hectic, ever-accelerating rhythm of daily life, Finland offers peace and quiet, and space to breathe, even in the heart of the city. Visitors can take things easy, stay at a cottage, enjoy a sauna, and explore an untouched natural environment.
Wild & free
• Every traveller would like to experience at least one memorable adventure during their holiday. The Finnish nature offers opportunities for spectacular nature activities such as snowmobile and dog sled safaris, island hopping by boat, canoeing in the archipelago, or even a snowball fight in the city.
Cultural beat
• The uniqueness of Finnish culture is conveyed by the global phenomena it evokes such as Finnish design, Santa Claus, heavy metal and delicious natural produce.
Main Product Groups
Finnish Tourist Board has chosen some main product groups when promoting Finland as a tourist country. Situated in the heart of Northern Europe, Finland is an ideal destination for international meetings, conferences and incentives.
1. Summer Activities, main product groups
fishing, canoeing, cycling, hiking and nordic walking, wildlife, horse/equine
fishing, canoeing, cycling, hiking and nordic walking, wildlife, horse/equine
Emphasis: water related products → inland water cruises to be developed
2. Winter Activities, main product groups
Snow holidays
Winter activities: cross-country skiing, downhill skiing, snowboarding, snowmobiling, dog sledding, reindeer rides
Unique experiences: interesting nature and culture (e.g. stories and tales, the Northern lights, the Sami culture), strong traditions and history
Christmas and other special winter events: Christmas trips/ Santa Claus, New Year, Epiphany, Easter and other special winter events and festivities
Emphasis: Christmas and New Year
3. All-Year, main product groups
3.1. Very Finnish
The Finnish Way of Life, People, Finnish Food, Finnish Design, Arts and Crafts, Architecture, World Heritage
The Finnish Way of Life, People, Finnish Food, Finnish Design, Arts and Crafts, Architecture, World Heritage
3.2. What to see and do
Events, Attractions, Entertainment
Festivities: Christmas, Easter, Midsummer
Events, Attractions, Entertainment
Festivities: Christmas, Easter, Midsummer
Emphasis: Events
3.3. Wellbeing
3.3.1 )Finnish Wellbeing
Characteristics:
enjoying the nature, relaxing, charging one's batteries
outdoor recreation, getting to know arctic flora and fauna, experiencing Finnish culture, retreats
traditional Finnish sauna
pleasant, esthetic, authentic surroundings
personal service
healthy, locally produced food with information of origin
paying attention to environmental aspects and sustainability
paying attention to the special needs of elderly and/or handicapped person
Characteristics:
enjoying the nature, relaxing, charging one's batteries
outdoor recreation, getting to know arctic flora and fauna, experiencing Finnish culture, retreats
traditional Finnish sauna
pleasant, esthetic, authentic surroundings
personal service
healthy, locally produced food with information of origin
paying attention to environmental aspects and sustainability
paying attention to the special needs of elderly and/or handicapped person
3.3.2) Health & Fitness
Characteristics:
light activities (e.g. Nordic Walking, hiking, walking, snow shoeing, skiing, golf, swimming, winter swimming) ; the difference to active holidays is that the main motivation lies in taking care of one's wellbeing and fitness
qualified and professional trainers, fitness and other tests, personal training
massage and other restoring treatments
using Finnish wellbeing related technology, instructions for use
Characteristics:
light activities (e.g. Nordic Walking, hiking, walking, snow shoeing, skiing, golf, swimming, winter swimming) ; the difference to active holidays is that the main motivation lies in taking care of one's wellbeing and fitness
qualified and professional trainers, fitness and other tests, personal training
massage and other restoring treatments
using Finnish wellbeing related technology, instructions for use
3.3.3) Pampering
Characteristics:
high standard operating environment (accommodation, pool and relaxation areas, treatment rooms etc.)
special focus on delicious (gourmet) food
high standard, personal service is emphasized
additional attractions such as culture programmes, shopping etc.
"passive" holiday; indulging in treatments/service performed by others / not being active yourself
Characteristics:
high standard operating environment (accommodation, pool and relaxation areas, treatment rooms etc.)
special focus on delicious (gourmet) food
high standard, personal service is emphasized
additional attractions such as culture programmes, shopping etc.
"passive" holiday; indulging in treatments/service performed by others / not being active yourself
Emphasis: Finnish Wellbeing and sauna
Further Information about the product themes: liisa.renfors(at)visitfinland.com
Further Information about the product themes: liisa.renfors(at)visitfinland.com
Further information about meetings, incentive and congresses: jaana.koivistoinen (at)visitfinland.com and Finland Convention Bureau
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