Meet the Moomins

Moomin is probably the most known and adored Finnish icon, if not before, then right after Santa Claus. 

The white, hippo-like Moomins are Finnish literature characters created by the much‐loved Swedish‐speaking Finn, writer and artist Tove Jansson in the 1940’s.  After the initial success of the comic strips and books, Moomins grew into a world-wide phenomenon through puppet animations, theatre shows and Japanese-style cartoons.

Today the Moomins are part of the Finnish identity, inspiring generations over and over. The Finnish airline Finnair has chosen Moomins to represent their family-centred travel products and services. The world’s only Moomin Museum can be found in Tampere and there are probably not many Finnish families that don’t own at least one Moomin mug by the famous Finnish ceramics company Arabia.

Below we’ve listed some ways to experience the Moomins while in Finland. Be prepared – there are many!


About Finland

Full of interesting contrasts, such as the four seasons, the Midnight Sun and winter darkness, urban and rural, East and West.

About Finland