on a journey with the Moomins
Both the Finnish airline company Finnair and the Finnish cruise line Silja Line have chosen the Moomins as their family concepts’ ambassador.
Silja Line, which sails to Stockholm, Sweden, has cabins devoted to the Moomins as well as Moomin-themed cruises where you can meet the Moomins and their friends in person. An augemented reality Moomin mobile phone game can also be played during the cruise.
Finnair, on the other hand, introduces Moomin characters, images and content in various phases of travel. Kids can, for example, use their own special Moomin check-in counter and children’s security control. They will also receive a Moomin-themed magic ticket, luggage tag and a giveaway onboard the aircraft. During flight they can watch Moomin animations and smallest of children will even receive their own Moomin-towels.
Photo: Silja Line