Nowadays Söderby-Boden sells beautiful Moomin merchandise even Tove would have approved of. We loved this (true) story of a visit Tove and her niece Sophia once made to the shop:
Sophia, perhaps six years old then, really liked – and wanted – a set of dolls’ porcelaine cups and saucers. Tove, very kindly and wisely said to the little girl: “You can’t have everything in the world that you like. You should only want things that you love so much you can’t live without them.”
After pondering on her aunt’s words for a while, Sophia said: “Aunt, I can’t live without that tableware!”
To this, Tove responded: “In that case, you shall have it dear.”
This story truly illustrates Tove’s attitude to material things and respect for the simplicity of life. It also demonstrates her love and admiration for children.