What is the story behind Valkoinen Puu?
The story of Valkoinen Puu cafés began when we met each other through an international dating site and fell in love. We got married on our third date, and our friends thought we were crazy! But almost twenty years later, we are still happily together.
When we moved to Finland from the US in 2007, we set out to fulfil our dreams of living in the countryside and starting a lifestyle business. We wanted to open a coffee house that has an international atmosphere and delicious cakes. The idea behind our business is to create experiences that involve all senses. Mood, interior design, baked goods, food and coffee – of course accompanied by great service and smiles all around.
We have a passion for baking and cooking with real ingredients. For example, our spelt is grown only 10 km from our bakery. We also use berries from a local farmer and have created our Valkoinen Puu private label jams and juices together with them.
We opened two cafés during the pandemic. The first one was supposed to open in spring 2020, but it was postponed to June because of Covid. Last fall, we came across an opportunity in Jyväskylä we didn’t want to miss, so we took a leap of faith and opened a new café there. The last year has been exceptional with all the restrictions, but through hard work, innovations and development we have survived and thrived. For example, we are going to bring our famous lasagne to grocery shops in Finland.