Finland’s untouched and pristine nature is at the core of Finnish life and its sanctity is paramount for all Finns – and visitors alike, we hope. Living sustainably and in harmony with the environment is deep-rooted here and is an essential element of responsible travel.
If you’re looking for greener and more sustainable companies and destinations in Finland, look no further. On this page, you’ll find the destinations and companies that have been awarded the Sustainable Travel Finland label by Visit Finland.
WHAT IS THE SUSTAINABLE TRAVEL FINLAND LABEL?
To help the tourism industry in Finland to adopt sustainable practices, Visit Finland has developed the Sustainable Travel Finland programme. The programme is designed for Finnish tourism companies and destinations to develop more sustainable practices.
The participants that have undergone the STF programme and fulfilled the criteria, get the Sustainable Travel Finland label. So, when you spot a destination or a company that has the Sustainable Travel Finland label, you know they take sustainability seriously. And don’t worry – the companies and destinations will also be audited regularly.
Read more on businessfinland.fiFind sustainable destinations and companies
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Posio Lapland
Destination
In Posio Lapland pristine nature blends with culture in perfect harmony. Korouoma canyon, Riisitunturi national park, Lake Livojärvi "the Riviera of Lapland" and Pentik-mäki cultural center create unique surroundings for enjoying the magic of Lapland.
WILD ABOUT LAPLAND
Wild About Lapland Oy was founded in 2018 and started its business operations in 2019; the company is based in Rovaniemi. Wild About Lapland Oy is a lead company that provides high-quality tours and experiences to travelers and small groups (max. 8 guests per group) in Rovaniemi. The company’s mission is to provide responsible small-group tours that allow all individuals to experience exactly what they wish for and even more, whether it be to experience the Northern lights, learn how to ice fish, take a reindeer ride, meet Santa or simply explore the Taïga forests. The company has so far concentrated entirely on small-group tours. This way Wild About Lapland has been able to implement the basics of teaching people about the nature in the Rovaniemi region and maintain a high standard of service for all the guests. Small-group tours mean a more responsible tourism, no constant rush during the holidays and higher quality tours; this way people will get time to enjoy the beauties surrounding them and learning from the guide. Wild About Lapland Oy has tailored its high-quality safaris accompanied by experienced and knowledgeable guides to provide the best and most authentic experience of the Arctic. The company offers both summer and winter tours, each with a variety of outdoor activities, for example ice fishing, husky safari and snowshoeing in winter and canoe trips, wilderness survival tours and reindeer visits in summer.
Stromma
Stromma produces activities, experiences and entertainment for leisure time, events and meetings. Our services include sightseeing tours by bus and boat, guide services as well as charter transports on land and water, Helsinki City Card and Helsinki This Week city guide.
Adventure Apes
Adventure Apes is a sustainable travel provider focused on fostering genuine connections with nature, the local community and each other through adventure. From educational camps to group wilderness tours, each of our adventures is thoughtfully designed to show you the best, most authentic Finland.
Kurala Manor
The Kurala Manor in the south-western province of Finland is a destination offering comfortable accommodation and unique holiday experiences for the whole family. The Manor is located in Pöytyä, 4 km towards Turku from the village of Yläne and its distance from Turku is about 50 km.
Hotel Astor
Charming Hotel Astor is located in the center of Vaasa. The privately owned hotel is of a high standard and all 49 rooms are individually decorated and all rooms are unique. As is the Finnish tradition, many rooms have their own sauna (superior room). The famous breakfast and brunch are served in the Gustavian-style decorated breakfast room.
Outdoor Passion Finland
Outdoor Passion Finland is located in Rukatunturi, Kuusamo. We operate in Ruka Ski resort, Kuusamo and the Land of National Parks. All our activities are adventure based and non-motorized, in the pure northern nature and wilderness.
AKK Sports Oy
AKK Sports Ltd is a marketing company wholly owned by AKK-Motorsport ry, the Finnish Automobile Sport Federation. We produce and improve quality motorsport experiences to all including yearly WRC event ´Rally Finland, other motorsport events on the national level and projects in motor sport.
Scandic Julia
Scandic Julia is a modern hotel in the centre of Turku, near shopping streets and the River Aura. Vähätori, the new culinary centre of Turku with its restaurants and interior design stores, is just a short walk away. From our hotel it's easy to explore all of the city’s major sights, such as Turku Castle and the museums. The Old Suurtori grand marketplace is also close, it’s actually visible just across the river. The city offers plenty of entertainment on both sides of River Aura.
Kaidan Kiho Villas
Kaidan Kiho Villas is small rural family company. We offer 4 high-class lakeside villas for rental. The cottages are fully prepared for a cosy stay from the moment our visitors arrive and we make sure that all guests find their stay delightful throughout their entire holiday.
Ylitalon Poromatkailu
For us, reindeer are like family members. In our cozy accommodation, guests can experience a very individual holiday. More close to the nature is almost impossible to get. We also offer interesting reindeer programs where visitors can learn a lot about the life of the reindeer and the culture.
Radisson Blu Marina Palace Hotel
Radisson Hotel Group is one of the world´s largest and most dynamic hotel groups with seven distinctive hotel brands with more than 1,100 hotels in destinations around the world. Radisson Hotels´highest priority is the health,safety&security of our guests,employees and business partners worldwide.
