
Finland’s untouched and pristine nature is at the core of Finnish life and its sanctity is paramount for all Finns – and visitors alike, we hope. Living sustainably and in harmony with the environment is deep-rooted here and is an essential element of responsible travel.
If you’re looking for greener and more sustainable companies and destinations in Finland, look no further. On this page, you’ll find the destinations and companies that have been awarded the Sustainable Travel Finland label by Visit Finland.


WHAT IS THE SUSTAINABLE TRAVEL FINLAND LABEL?
To help the tourism industry in Finland to adopt sustainable practices, Visit Finland has developed the Sustainable Travel Finland programme. The programme is designed for Finnish tourism companies and destinations to develop more sustainable practices.
The participants that have undergone the STF programme and fulfilled the criteria, get the Sustainable Travel Finland label. So, when you spot a destination or a company that has the Sustainable Travel Finland label, you know they take sustainability seriously. And don’t worry – the companies and destinations will also be audited regularly.
Read more on businessfinland.fiFind sustainable destinations and companies
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MyTrail
We love this nature around us and want also our guests to experience it. MyTrail tours are slow adventures in sustainable way: hiking, snowshoeing, swimming in wild waters, eating berries, making campfires while listening stories about the nature, history and culture around us.
Naturest Finland
Naturest is a modern nature service company whose mission is to provide its customers with insights and experiences. Both in nature and from nature.
Tuukkalan tila B&B
Tuukkalan tila B&B is small family business in our farm lakeside area near Mikkeli in Finland. At our B&B we have 3 rooms round the year and 2 summer rooms during the summer time. We serve locally and our own produced and organic food at breakfast. We have some animals in summer time.
Ylitalon Poromatkailu
For us, reindeer are like family members. In our cozy accommodation, guests can experience a very individual holiday. More close to the nature is almost impossible to get. We also offer interesting reindeer programs where visitors can learn a lot about the life of the reindeer and the culture.
Radisson Blu Marina Palace Hotel
Radisson Hotel Group is one of the world´s largest and most dynamic hotel groups with seven distinctive hotel brands with more than 1,100 hotels in destinations around the world. Radisson Hotels´highest priority is the health,safety&security of our guests,employees and business partners worldwide.
Magical Pond
Magical Pond is a nature glass igloo village, a place to bond with nature and find your peace. Our igloos are performed in minimalistic Scandinavian style, small and compact they blend with our old forest. Each square meter is elaborately planned so you can watch nature wonders with maximum comfort.
Salla Museum of War and Reconstruction
The museum’s permanent exhibition is a trip through time, from the beginning of the twentieth century to the 1960s, telling the history of Kuoloyarvi (Finnish: Kuolajärvi) i.e. Salla. The name of the municipality was changed to Salla in 1936. In addition to the permanent exhibition, the outdoor exhibition area of the museum can be visited, which highlights traditional livelihoods and the wartime, as well as local superstitions with the help of the Elfland tour. The Salla Museum has a café and museum shop. The Rajakievari tavern is located in the yard of the museum and it also functions as a venue for events and private bookings. The Rajakievari tavern exhibits tavern traditions and is also a space for changing exhibitions.
Naali Lodge
In southern Lapland, nestled in a pine forest, surrounded by lakes, Naali Lodge offers multi-activity stays to experience the raw and preserved nature in small groups of people up to eight. Enjoy the calm of our traditional buildings renovated in 2018 to rest and regenerate for a night or a week.
AKK Sports Oy
AKK Sports Ltd is a marketing company wholly owned by AKK-Motorsport ry, the Finnish Automobile Sport Federation. We produce and improve quality motorsport experiences to all including yearly WRC event ´Rally Finland, other motorsport events on the national level and projects in motor sport.
Ruka Ski Resort
Ruka Ski Resort is a family owned company in Kuusamo, Northern Finland, surrounded by 5 unique national parks. We are the leading ski resort in Finland and have been carbon neutral since 2018. Our goal is to be the best ski resort for families in the world.
Viking Line
Viking Line links together the countries around the northern Baltic Sea by providing sustainable and regular ferry service for everyone. Our three basic services are cruises, passenger and cargo transport. We focus on environment, comfort and our customers.
Sallatunturin Tuvat
Sallatunturin Tuvat is a family company in the Eastern border of Finnish Lapland, in the heart of Salla ski and holiday resort. We offer accommodation with 64 cottages, cozy à la carte restaurant Kiela with modern Lappish delicacies and exciting snowmobile safaris with Arctic Circle Safaris.