Borse e Cose / Jeans&Towels Flagship Store

The Jeans&Towels and Borse e cose flagship store opened its doors in Helsinki on the 25th of August 2023. Spearheaded by Creative Director Samu-Jussi Koski.

The space introduces both nostalgia-infused universe of Jeans&Towels, characterised by all-gender jeans and accessories fit for a life spent basking in the sun as well as the the urban and confident world of Borse e cose with its meticulously designed leather bags and woollen scarves. Both brands are focused on providing high-quality items made from sustainable fabrics and designed to withstand the test of time and trends. Aligning with the brands’ ethos of consciousness and quality, the store also provides an on-site sewing service for tailoring the jeans’ inseam length.

While serving as a flagship store for Jeans&Towels and Borse e cose, the space will also feature an ever-evolving collection of brands and artists, handpicked by Koski and his team.

The store's design itself embodies a contemporary mindset while showcasing the distinctive styles of the two new brands – a combination of angular urbanity and aesthetic freedom. Vintage furniture sourced from esteemed auction houses around the Nordics, natural stone, warm woods, and eccentric highlight pieces like well-worn wooden vitrines and unique marble pillars, make the space feel as if you were entering a collector’s archive.