Visit Finland yearly organizes 60 familiarisation trips to various parts of Finland. Altogether 500 buyers from Visit Finland’s 15 different target markets around the world explore and fall in love with Lapland, Lakeland, Helsinki and the Archipelago.
In June 2018, Visit Finland hosted buyers from Austria, Estonia, France, Germany, Italy, Switzerland, The Netherlands and UK on fam trips to the heart of the Finnish Lakeland.
We asked a few of them for their observations on Finland as a destination. Did the tour inspire them to take more products from Finland in their production? How important do they see the co-operation with Visit Finland?