10.7.2017

M&I Forum draws lucrative business events to Finland

The first ever Meeting & Incentive Forum in Finland is a notable opportunity to market the country as a destination and to convince a large group of international event organisers of Finland’s offerings and services. The event is believed to bring in more business events to Finland, increasing revenue from travel.

The M&I Forum, held at Clarion Hotel Helsinki on 9–13 July, will be attended by 130 experts from the international business event and congress industry. They are looking for new, exciting venues for meetings, incentive trips, product launches and customer events. The attendees are mostly from Europe, but buyers from Asia and the Middle East are also present. These markets are especially attractive for Finland, as their potential is mostly untapped.

Seeing is believing

The visitors not only get to meet sellers from several countries, but also have a fantastic chance to see and explore Finland and its capital. The event will introduce many visitors to Finland, increasing awareness on international markets.

“The event is a great opportunity for Finnish service providers to create truly memorable experiences. It offers a chance to showcase our expertise and sell services in a very tangible manner. Positive experiences will foster our image and help Finland get on the shortlist for more future events”, Mervi Toivonen from Finpro’s Finland Convention Bureau states.

Travel industry expected to benefit significantly

Congresses and business events are universally desirable for the considerable revenue they bring to the hosting nation. These events have considerable budgets, but the attendees also spend many times more during their trip than typical holidaymakers. Successful events are bound to increase the hosting nation’s reputation and appeal among event organisers.

Previous M&I Forums are estimated to have brought in millions of euros for their hosts. The size and audience of the Helsinki Forum merit a projection of 211 of new events and €16.9 million of travel revenue for Finland, the average budget for each event being €80,000.

“Naturally, it is impossible to accurately predict the overall impact of a positive experience, but word of mouth is known to be a very effective marketing tool in the event industry. We expect the event to attract customers that would be hard to reach through other channels”, Toivonen says.

 

For more information, contact:

Mervi Toivonen, Manager, Global Sales and Business Events, Finpro, Visit Finland, Finland Convention Bureau, +358 50 554 5050, mervi.toivonen@finpro.fi

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Symphony of Extremes, Born from Finnish DNA

Composer Eicca Toppinen is one of the most famous Finnish musicians in the world. His band Apocalyptica and their symphonic heavy metal music has been winning over hearts since 1993.

Composer Eicca Toppinen is one of the most famous Finnish musicians in the world. His band Apocalyptica and their symphonic heavy metal music has been winning over hearts since 1993. Eicca, who lives in the woods of Sipoo near Helsinki, finds different extremes and their combinations fascinating in his personal life as well.

Finland is a nation of extreme differences. Not only in our seasons and nature, but people as well. To celebrate Finland’s centennial, Visit Finland delved into our nation’s character more vocally than ever before by turning the Finnish genotype into music.

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15.12.2017

Visit Finland Christmas Calendar

Visit Finland is celebrating Finland’s 100th year of independence with a Christmas Calendar.

Visit Finland is celebrating Finland’s 100th year of independence with a Christmas Calendar. This is how it works:
Every day a new window can be opened. Behind each window is a question about Finland. Once answered correctly, you can participate in a contest to win a bag full of Finnish design and goodies!

There is a new bag to be won every day for 23 days. On the 24th one can participate to win the main prize: flights for two to Finland during year 2018!

The calendar image is designed by Matti Pikkujämsä, Helsinki-based artist. Find the Christmas Calendar here.

Merry Christmas!

Ps. The contest is over and the winners have been contacted via e-mail.

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26.10.2017

Finland for Meetings, events & incentives 2/2017

Meet celebrating Finland at IBTM Barcelona! Find out about Finland’s high class services in stunning natural surroundings at our stand E05

Meet celebrating Finland at IBTM Barcelona! Find out about Finland’s high class services in stunning natural surroundings at our stand E05

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Docent Pia Siljander is this year’s Scientific Conference Power Player

This year’s Scientific Conference Power Player prize was awarded to Docent Pia Siljander from the University of Helsinki.

Pia Siljander was awarded for her efforts to promote the organisation of international scientific conferences in Finland. The EUR 5000 award was donated by the Finnish Fair Foundation. Docent Pia Siljander works as a University Lecturer in the Biochemistry Of Health in the Faculty of Biological and Environmental Sciences at the University of Helsinki.

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