Credits: Julia Kivelä
Travelling is great. But for us to be able to continue exploring new countries and learning about foreign cultures, we must aim to the UN Sustainable Development Goals, and to keep travel sound from ecological, socio-cultural and financial perspectives. In Finland, these three aspects form the basis of our sustainability work. We believe it's our job to make mindful actions easier for everyone.
In Finland, we have an action plan to curb our carbon footprint called Carbon Neutral Finland 2035. Best ways to reduce your carbon footprint while visiting Finland? Use public transport, travel by land using e.g. Finland's vast train network operated by VR, eat local and seasonal, leave no trace in nature, and choose Sustainable Travel Finland labeled travel companies.
In Finland, sustainability isn’t only about nature — it’s also about people and culture. From Sámi traditions in the north to historic wooden towns in the south, our heritage is a living part of everyday life. When you travel here, take time to learn, listen and engage with local stories. Visit small museums, join guided tours led by locals, and support artisans who keep traditional skills alive.
Choosing local products and services is a simple way to support Finland's people, culture and environment. Whether you're shopping for Finnish design or enjoying a meal made from regional ingredients, your choices support local jobs and help keep communities thriving.
Across our website, you'll spot a tiny green marker on many products and services that says Sustainable Travel Finland. It means that a company has the Sustainable Travel Finland (STF) label. If you have two equally good options, we suggest going for the one with the STF label.
Companies with the STF label lead the way in responsible travel. They constantly aim to mitigate the harmful impact of their operations on our planet, its people, and communities. One of the steps in the STF programme is certification: the STF labelled companies hold a sustainability certificate, audited by a third party, confirming they meet the STF criteria for responsible, long-term development.
Find out more about the steps in the programme at the bottom of this page.
Looking for things to do? Here's a selection of Sustainable Travel Finland labeled companies' products and services around Finland.
Here's a selection of inspiring and informational articles about Finland and sustainability.
Planning a trip to Finland but worried about the impacts of your travel? Check out Visit Finland’s tips on how to make smart, sustainable choices in travelling.
Helsinki is a stellar place to look for Finnish design classics, Nordic fashion, and second-hand items from international luxury brands.
Did you know that Finland is a great holiday destination for cyclists? Here's why.
Experience Finland through foraging, from bilberries and cloudberries to chanterelles, guided tours and accessible forests.
See how Finnish destinations and travel companies are helping nature heal through restoration, rewilding and responsible travel experiences.
Surrender to the charm of the fully flamboyant retro apparel or look for second-hand gems from classic Finnish brands.
Camping in Finland is easy and safe. Choose from 41 national parks or countless official campsites and other nature sites to start your exploration!
Taste the best of Finland with these must-try foods from rye bread and salmon soup to summer potatoes, reindeer stew, and truly unique local delicacies.
The Sámi are the only indigenous people within the European Union. Learn more about this unique culture.
Here's a look at the best second-hand and vintage shops in Turku – the city always on-trend.
In Finland, nature isn't just wild; it’s free for all to enjoy - respectfully, of course. Learn about what Finnish people call “The Everyman’s Rights.”
Finland has 41 national parks and thousands of kilometres of marked trails, all free to explore. Here's how to plan the perfect hike in Finland.
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